I’m a A digital marketing and creative leader with 15+ years of experience driving ecommerce growth, omnichannel experiences and conversion-focused creative. Known for turning strategy into execution. Leading cross-functional teams to build brands, deliver high-performing digital campaigns, scale content systems and shape seamless customer journeys. I have built my career by diversifying, with proven success across in-house creative agency, corporate communications and digital marketing teams. Blending marketing, storytelling and commercial impact, I’m a collaborative leader grounded in digital, fluent in video and obsessed with the intersection of culture, content and performance.
As a leader, I use my coaching and mentoring skills to encourage and empower others, leverage their unique skills and champion a positive culture where all perspectives are welcome. My collaborative and empathetic approach mean I care about the people as much as the work.
I seek inspiring work where I can optimize my diverse knowledge and experience to benefit your team and organization.
Expertise:
- Strategic planning, creative direction and brand storytelling
- Omnichannel marketing and digital experience
- Cross-functional leadership and stakeholder management
- Content strategy and scalable systems
- Ecommerce and data-driven optimization
- UX and customer journey personalization and customer segmentation
- AI and automation in workflows and process improvements
- Insight and analysis of industry, consumer and cultural trends
- Excellent verbal and written communication skills, presentation and persuasion skills
- Bilingual in English and Ukrainian with functional intermediate French
Personality:
- Dynamic personality
- Positive attitude
- Enthusiastic coach
- Empathetic mentor
- Obsessed with engaging content and creative
- Energetic collaborator
- Curious and creative thinker
- Natural storyteller
View my portfolio on this site which showcases my past work as a content manager and creator. Click through the posts to see examples of my projects, writing and range of skills across many platforms. Each post highlights the details of my role in making these initiatives a success.
What are you waiting for? Contact me!
KATYA APPLEGATH 