A popular video series for The Social, created specifically for social media audiences and distribution. Each video provides an inside look at the hosts’ hair and makeup techniques most requested by fans, demonstrated by our in-house styling team.

Using audience research and demographics, analytics and online listening tools, I pitched and developed this series to boost the show’s early social media presence, offer exclusive value-added content for an online audience and elevate the hosts’ influencer status. After just a few examples were posted, this series increased the number of online views and followers of the show across several platforms and resulted in new engagement and requests for additional content.

I also designed the concept, look and content, field directed the shoots and collaborated closely with editors to create the final packages.