Marketing video strategy and visual design guidelines: MCCSS

Watch three examples of marketing video styles I created for MCCSS – the Ministry of Children, Community and Social Services. My direction to incorporate the provincial government’s new visual identity resulted in these styles being adopted as standardized templates enterprise-wide for all social media marketing video campaigns.

As part of this initiative, I led the development of a new video strategy for the ministry as well as being the lead for design guidelines, creative art direction and production. Being the ministry’s point-person for content management of all digital and video projects, I formulated these video templates and examples to aid in the delivery of a range of high-quality content to advance the business goals of the ministry and Minister’s Office.

Each type of video aligns with a specific communications or marketing objective and content is targeted to defined audiences and social channels. By establishing these standardized templates, I facilitated a more efficient production process and built a consistent voice, brand and look for all video campaigns.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s