Offline marketing campaign: Ontario government

An example of a direct-mailed brochure designed to provide detailed information in a clear, concise way to families seeking government support for children with autism.

I led the strategic recommendation of a targeted offline marketing campaign which aligned with the overall ministry mandate and supported business objectives. I wrote the copy and directed the development of design work to create a simple, compelling product that followed visual brand identity guidelines and was also compliant with AODA accessibility standards, French Language Services Act and other corporate service standards.

Once the inserts started being distributed, the web team noted an increase in traffic, page views and searches for this information on the ministry website.

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