Authentic client profile video: Trending dating show

Text or Next was a live, one-hour dating game show whose concept I created and for which I produced and executed all content, branding and creative elements. It became so popular each week when it aired, #TextOrNext was consistently a top trending hashtag on Twitter across Canada.

This field shoot is an example of a video profile for one of the daters using an authentic style of storytelling to capture her personality. I conceptualized the style of these videos to create a standardized template for each episode, cast the dater, directed her and technical staff during the shoot and edited the piece.